Doing good work, doing good 2017 has been a confusing and chaotic year in much of the world and Barcelona is no exception. Political instability has made life complicated for many businesses. But despite it all, BCNcontent has grown steadily thanks to the professionalism and hard work of the team. We’ve added…

It’s good to talk*. But conversations in person can be more intimidating than keyboards. Most of us who work in international marketing or communications spend more time typing online than chatting in real life. To make it easier to find and meet prospective clients, colleagues, employees and business partners, some…

How do BCNcontent’s copywriting services work? This client story from a Barcelona start-up gives a real example, from first contact to finished product. Once upon a time… … two food lovers called Leentje and Camilo got together. That’s them at the top of the page. They came up with a…

What is a copywriter?  Until Mad Men came to TV screens and taught everyone that copywriters were heavy-drinking, amoral philanderers who occasionally wrote advertising slogans, most people didn’t have a clue. Not all of that description is still true, by the way. At least not before lunchtime. For an occupation that…

This is it. The big moment. The curtain rises, the spotlight shines and my copywriting agency, BCNcontent, finally steps onto the public stage. Until now, we’ve been known only to our existing clients in and around Barcelona. We’ve grown through word-of-mouth, not publicity. If you had a copywriting problem, if no-one…